Per Arne F. Meek elected to Market Advisory Group
Publisert den 24.02.2025 av Global Fish AS
Global Fish is pleased to announce that the Norwegian Seafood Council (NSC) has appointed Per Arne Fagervoll Meek as a new member of its Market Advisory Group for Pelagic species. This appointment underscores Global Fish's ongoing commitment to actively participate in shaping the future of Norway's seafood industry.
The Role of the Norwegian Seafood Council and Its Advisory Groups
The NSC is a public company owned by the Ministry of Trade, Industry and Fisheries, dedicated to increasing the value of Norwegian seafood resources. It collaborates closely with the Norwegian fisheries and aquaculture industry to develop markets for Norwegian seafood worldwide. To ensure its strategies align with industry needs, the NSC relies on input from various advisory groups. These groups consist of individual members from different parts of the seafood industry and meet two to four times annually to provide insights and opinions on the NSC's initiatives.
Global Fish's Continued Engagement
Global Fish has a longstanding tradition of involvement in the NSC's advisory groups. For many years, Jan Otto Hoddevik served as a key resource within the Market Advisory Group for Pelagic species, representing Global Fish and contributing significantly to various global initiatives aimed at enhancing market access and fit for Norwegian pelagic products. This legacy of active participation has positioned Global Fish as a pivotal player in advancing the advisory group's mission.
Welcoming Per Arne Fagervoll Meek
Building upon this foundation, Global Fish is proud to have Per Arne Fagervoll Meek nominated and elected as member of the Market Advisory Group for Pelagic species. With his extensive experience and dedication to the seafood sector, Meek is poised to offer valuable perspectives that will further the group's objectives and support the NSC's overarching mission.
The "Seafood from Norway" Trademark and Joint Marketing Program
Central to the NSC's marketing efforts is the "Seafood from Norway" trademark, a symbol that conveys the quality and origin of Norwegian seafood to consumers worldwide. This trademark is utilized in various promotional materials and campaigns to enhance the global reputation of Norwegian seafood.
Complementing this is the NSC's Joint Marketing Program, a co-financing initiative designed to strengthen the market position of Norwegian seafood products. Through this program, the NSC collaborates with producers and exporters to promote the Norwegian origin of seafood products, providing up to 50% co-financing for marketing activities that highlight the "Seafood from Norway" trademark.
Global Fish has actively participated in these programs, leveraging them to promote Norwegian pelagic species in markets around the globe. The company's engagement in these initiatives reflects its commitment to enhancing the visibility and competitiveness of Norwegian seafood products internationally.
Looking Ahead
As Per Arne Fagervoll Meek steps into his new role within the Market Advisory Group for Pelagic species, Global Fish anticipates continued collaboration with the NSC and industry partners. Together, we aim to navigate the evolving global seafood landscape, ensuring that Norwegian pelagic products remain synonymous with quality and sustainability.
For more information about the Norwegian Seafood Council and its initiatives, please visit their official website.
